Japan perfects commodity fetishism

Joining the ranks of urban camouflage, Tokyo maid cafés and OilyBoy magazine as one of Japan’s more bizarre domestic phenomena, a manga version of Das Kapital just came out this week in Japanese. So far, it’s been wildly (if weirdly) successful, selling over 6,000 copies in its first few days on the shelves. Nothing like saucer-eyed protagonists to fully convey the theory of alienation. Here’s Rachel Maddow on the book, and a link to Japander, a site featuring Western actors in Japanese commercials. Not quite Orson Welles selling champagne, but pretty good nevertheless.

Vodpod videos no longer available.

~ by Jessica on December 28, 2008.

2 Responses to “Japan perfects commodity fetishism”

  1. I got the same requests to add some info to Book Blogs. Do you think I should make a group about bookish charities, mention it in the discussion, or leave these kinds of things out of the site altogether? What do you think?

  2. I don’t quite follow…

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